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Atractor Ltd. was founded by its owner and current managing director in 2009. As a result of pursuing focused research and development (R&D) activities for several years, the company now plans to enter the market with a state-of-the-art, novel concept product family. The basis of the development program is the future vision that, as a result of demographic and social trends, the demand for consumer medical instruments and remote health services as a whole will show a significant growth over the next decade, which will in turn translate into the considerable increase of the committed spending in the developed countries. The strategic objective of Atractor Ltd. is to first understand, and then supply for, the needs of major user groups, to become a leading international medical instrument manufacturing and trans-national network communication system development company. The company is prospering, a staff of 5-8 of its employees is dedicated to R&D activities on an on-going basis, in 2013, company revenues exceeded 1 million EUR.


The owner and managing director started to build his career working for the Hungarian Army as a helicopter pilot and production engineer (1987 – 1992), then resumed his studies at the Technical and Economic University of Budapest (1996 – 2001). After graduation, he participated in the science-oriented work of the faculty in the capacity of research fellow, and obtained his Ph.D. degree. He moved on to business and was appointed senior research engineer in a group of business investors, supervising the research and development of high technology systems and procedures for three years (2001 – 2004). Drawing on his past experience and putting the lessons learned in the business world to good use, he set up his own enterprises including Atractor Ltd., where he has managed research and development work focussed on medical instruments as managing director since 2009. During this period, he continued to develop his business, scientific and professional relationships, which resulted in the creation of the professional expert groups mentioned earlier, and the establishment of a comprehensive co-operation system between institutions.


The organisational chart of the management of Atractor Ltd. is shown below:


In view of ensuring the infrastructural background support of its R&D capacity, in 2009 Atractor Ltd. created three subunits: the General software development laboratory, the Embedded systems laboratory, and the Energy supply system laboratory (for details see homepage), wherein the company engineers still work within the framework of the System development engineer group.


The work of the managing director / project manager is supported by the following Atractor Kft. experts:


System development engineer group: The group is supervised by the MD himself. The work of this dedicated group is done in the above mentioned laboratories, each of which is under the responsibility of experts with 15-20 years of international R&D experience. The functional area of the group is the research and development of various circuit loops, software, energy supply systems, databases, data warehouses and other similar topics, and the design and implementation of the manufacturing technology of electronic devices.

Certification and quality management: This area is represented by Attila Juhász, division head of SAASCO Ltd. Mr Juhász has more than 20 years of international experience in the area of certification and quality management. This group provides support for certification related safety engineering, pre-clinical and clinical investigation planning, execution and evaluation, not forgetting the planning and execution of the company ISO qualification procedure. The work of the expert is directly supported by, or project work is done in participation with, the following entities: TÜV Rheinland InterCert (D, HU), Ce Certiso Ltd. (HU), SAASCO Consulting and Engineering Office Ltd., Pharmahungary Pre-clinical and Clinical R&D 2000 Ltd., and also the Hungarian Clinical Testing Cluster, Mátrix Kft. T-Network Kft.

Engineering design: This area is represented by János Recski, CEO of C3D Ltd. Mr Recski has more than 20 years of international experience in the engineering design of all sorts of parts and components, including their manufacturing technology. This group provides support CardiaCom for the engineering design of the bio-compatible casing system of devices and implants, and the design and manufacturing of the equipment and tools used for the large scale production of the latter. The work of the expert is directly supported by, or project work is done in participation with, the following entities: Sonny Behan INC. Cirtec Medical Systems.

Marketing planning: This area is represented by Klára Stróbel. As brand expert, Ms Stróbel has more than 20 years of international experience in branding and marketing / business planning. She acquired her professional skills at the College for Foreign Trade, The London University Open Business School (1993), and attended the strategic marketing and international advertising courses in Brussels at the Management Centre Europe. As member of the management at Westel (later T-Mobile Hungary) she gained massive practical experience and know-how in telecommunications and mobile marketing as well as in managing the extensive tasks of the communications department. Her responsibility at Atractor is to provide support to marketing and business planning tasks, she contributes to product development, product engineering, facilitates the design and testing of marketing packages, the Digital Marketing Platform, communication and advertisement projects, and takes part in the development of the business strategy and business plan of the innovation system.

Medical expert group: This area is represented by Dr. László Székely, senior cardiologist. Dr. Székely possesses and provides the expertise required for cardiologic, heart surgery and pre-clinical tests and investigations. During their work the group members participate in the development of the implanting technology and professional protocols related to the application of the CardiaCom technologies, and the evaluation of the results of pre-clinical and clinical test results.


Organisation of management work


In terms of management work, instead of thinking of hierarchies, co-operation is preferred, and great emphasis is laid on the application of internal and external resources / expertise. Accordingly, the choice of strategy certainly hinges on the expert report of laboratory managers and consultants, while processes still remain under the scope of responsibility of the MD / project manager. In the design and planning phase, the project work plan and cost budget are first modelled and defined, then the required action plan is determined. Finally – whenever necessary – the outcome is incorporated into the innovation and corporate systems.


As part of the innovative effort, the material, personal (HR) and financial conditions (resources) required for execution are assigned to a project, and the activities and the use of resources are harmonised and streamlined. The management reviews the strategic and tactical plans, then selects the units to put in charge of the particular tasks. When it comes to operative work, one of the most important objectives is to co-ordinate the work processes running in parallel to each other, and to put the partial results obtained on common grounds. As it is, the planning, financial and supervising activities forming the basis of management work are already in compliance with the requirements of the ISO 13485 quality management system. Communication between units takes place according to the methods determined in the quality management system using the channels defined therein. Procedures are carried out following the controlled document management, resource utilisation and planning rules. The focus of communication is put primarily on electronic documents, transferred through suitably established encrypted data channels with an adequate data management system. Apart from the regular weekly project meetings, if necessary ad hoc one-to-one discussions or e.g. Skype conference calls are arranged to resolve disputed issues as soon as possible.